Free Tool

Brand Style Guide Compiler

Turn your brand name, colors, fonts and voice into a clean, shareable brand style guide — with color swatches and type samples — instantly and in your browser.

Instant guide Runs in your browser Swatches & samples

Brand name *

Mission

Target audience

Brand colors One per line, format: Name #HEX (e.g. Primary #0D1876). Up to ~5.

Heading font

Body font

Tone of voice

Logo usage notes

Do's One per line.

Don'ts One per line.

Your compiled brand style guide will appear here. Enter a brand name and click Compile style guide.

Compiling style guide…

Brand style guide

Need a complete, professional brand identity? Parix.ai designs cohesive branding and UI/UX systems.

See branding & UI/UX →

Why You Need a Brand Style Guide

Not so designers know the hex codes. So the person writing a social post at 5pm on a Friday does not have to guess.

A brand looks inconsistent when the rules exist only in one person’s head. The Parix.ai brand style guide compiler puts them somewhere everyone can reach.

What Belongs in It

Logo — versions, minimum size, clear space, and what not to do with it.

Colour — hex, RGB and CMYK, with which is primary.

Typography — fonts, weights, and a fallback for when the licence does not cover something.

Imagery — the style of photography, with examples.

Voice — how you write, not just how you look.

The Section Most Guides Miss

What not to do.

Do not stretch the logo. Do not use the secondary colour as a background. Do not put the wordmark on a busy photo. The wrong examples prevent more mistakes than the right ones, because people copy what they see.

Who Uses It

Teams onboarding a designer or writer. Agencies documenting a brand before handover. Define the writing half first with the Brand Voice Generator, and check your palette with the Brand Colour Accessibility Checker.

Questions answered