Why Use This LTV:CAC Ratio Calculator?
The LTV:CAC ratio is the single number that tells you whether your growth is sustainable, yet many businesses never calculate it. This LTV:CAC Ratio Calculator compares what a customer is worth against what they cost to acquire, and tells you if you're in healthy territory. Enter your figures and get your ratio instantly, free and online. When you want to improve it, our team can help you build a more efficient funnel.
How to use the LTV:CAC Ratio Calculator
- Enter your customer lifetime value.
- Add your customer acquisition cost.
- See your LTV:CAC ratio.
- Check whether it's in the healthy range.
Related free tools: LTV calculator and CAC calculator.
Frequently asked questions
What is a good LTV:CAC ratio?
Around 3:1 is often considered healthy. Below 1:1 means you're losing money on each customer.
Why does this ratio matter?
It's the clearest signal of whether your growth model is sustainable.
How do I improve it?
Raise LTV through retention, or lower CAC through better targeting and automation.
Is it free?
Yes, free with no signup.
What do I need?
Your LTV and CAC figures, which you can get from our other calculators.
