See your title's pixel width and character count against Google's SERP cutoff.
You wrote a 58-character title, checked it against the usual 60-character advice, and published. Google truncated it anyway.
That happens because the character rule is a rough approximation of the real constraint. Google cuts titles based on how wide they render, and characters are not the same width. This title tag length checker shows both numbers as you type — character count and pixel width — so you can see the actual cutoff rather than estimate it.
Compare "Illinois Litigation" with "MMMMMMMMMMMMMMMMMMM." Same character count. Wildly different widths on screen.
Narrow characters — i, l, t, f, j — take a fraction of the space of wide ones like m, w, and capital letters. A title full of narrow letters can run well past 60 characters and still display fully. A title heavy with capitals and wide letters gets truncated at 52.
That is why two people following the same character rule get different results, and why one of them concludes the rule is wrong.
Keep the title under roughly 580px. In practice that is about 55–60 characters of average text, though the exact figure varies by device and by which characters you use.
The checker updates live as you type, so you can watch the pixel count while you edit rather than writing the title, publishing, and discovering the problem in a search result three days later.
A cut-off title is not only untidy. It changes what searchers see at the moment they decide where to click.
Titles are usually structured with the important part first and the brand name last. Truncate it and you often lose the brand — or worse, lose the qualifier that made the page relevant. "Emergency Plumber Manchester — 24 Hour Callout, No…" loses the detail that would have won the click.
There is a second effect. When Google decides a title does not serve the query well, it sometimes rewrites it using text from your page instead. A title that fits and matches intent is far less likely to be replaced by something you did not choose.
An ecommerce manager notices her category pages show truncated titles across the board. The template is "Category Name — Free UK Delivery on Orders Over £50 | BrandName," and the brand almost never survives.
She pastes one into the checker and sees it running past 700px. Trimming the delivery message to "Free UK Delivery" brings it under 580px with the brand intact.
She updates the template across forty pages. Same information priority, same brand visibility, and nothing depends on how many wide characters happen to appear in a category name.
Write the title you want without worrying about length. Paste it in. If it exceeds roughly 580px, cut in this order:
First, remove filler words — "the," "your," "best," "top." Second, shorten the qualifier rather than deleting it. Third, drop the brand name only if the page is not brand-dependent. Never cut the primary keyword or the specific detail that distinguishes this page from others on your site.
SEO specialists auditing title tags at scale. Content writers checking a title before publishing. Ecommerce managers building templated titles. Anyone whose titles keep getting cut off for reasons the character count did not predict. Pair it with the SERP Snippet Preview to see the full result, and the Meta Description Generator for the line beneath. For where titles fit in the wider picture, see our guide to AI search optimization.
The title is the only part of your page most searchers ever read. Paste it into the title tag length checker above and make sure the important half is not the half that disappears.
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