Free Tool
Brand Style Guide Compiler
Turn your brand name, colors, fonts and voice into a clean, shareable brand style guide — with color swatches and type samples — instantly and in your browser.
- Instant guide
- Runs in your browser
- Swatches & samples
So nobody has to guess at 5pm on a Friday
A brand style guide is not so designers know the hex codes. It is so the person writing a social post at the end of the week does not have to guess, and does not have to ask.
A brand looks inconsistent when the rules exist only in one person’s head. This puts them somewhere everyone can reach, as a single page you can send.
What belongs in it
Enough to settle an argument, and little enough that people actually read it. A forty-page document is a filing cabinet, not a guide.
- Logo rules — clear space, minimum size, and which version goes on a dark background.
- Colour with hex values, and which pairs are safe to put together as text on background.
- Type — the heading and body faces, and the scale between them.
- Voice — a short description and a few example lines, which is the half most guides skip.
The section most guides miss
What not to do. The wrong examples prevent more mistakes than the right ones, because people copy what they can see — and a guide that only shows the correct version leaves every wrong version equally plausible.
- Do not stretch the logo.
- Do not use the secondary colour as a background.
- Do not put the wordmark on a busy photo.
What comes out
A single page you can send to a new designer, a freelancer or an agency — swatches with hex values, type samples at real sizes, and the voice notes beside them.
- Download it and hand it over. No account, no seat, no link that expires.
- It is a starting document, not a brand identity — it records decisions you have already made rather than making them for you.
- Define the writing half first and the guide gets much more useful.
Nothing you enter is uploaded
The guide is compiled in your browser and downloaded from there. There is no account and nothing is stored.
- The page makes no network call at all while you use it.
- Which means an unannounced rebrand can go in before it is public.
- Nothing to delete afterwards, because nothing was kept.
Four numbers worth keeping
Why Parix.ai gives this away
We build brands and the sites they live on, and a guide nobody can find is the most common reason a brand drifts. This is the version you can send in one message. It is how people find us, which is why there is no paywall.
Compile my guideWho uses it
Teams onboarding a designer or writer. Agencies documenting a brand before handover. Founders who have made all the decisions and never written them down.
Do the writing half too
Define voice with the Brand Voice Generator, and check your palette is legible with the Brand Colour Accessibility Checker before you commit to it.
When the guide is the easy part
Our branding and UI/UX team does the identity this document records — the strategy, the marks and the system behind them.