Free Tool

Brand Style Guide Compiler

Turn your brand name, colors, fonts and voice into a clean, shareable brand style guide — with color swatches and type samples — instantly and in your browser.

Instant guide Runs in your browser Swatches & samples

Brand name *

Mission

Target audience

Brand colors One per line, format: Name #HEX (e.g. Primary #16385F). Up to ~5.

Heading font

Body font

Tone of voice

Logo usage notes

Do's One per line.

Don'ts One per line.

Your compiled brand style guide will appear here. Enter a brand name and click Compile style guide.

Compiling style guide…

Brand style guide

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Why every brand needs a style guide

A brand style guide is the single source of truth for how your brand looks and sounds. It keeps colors, fonts, logo usage and voice consistent across your website, social posts, decks and emails — so every touchpoint feels unmistakably yours. Consistency builds recognition, and recognition builds trust.

What this compiler creates

Brand overview — your name, mission and audience in one place.
Color palette — labelled swatches with exact hex values you can hand to any designer or developer.
Typography — heading and body fonts with live sample text.
Voice & tone — practical writing guidelines derived from your chosen tone.
Logo usage — your notes plus sensible defaults like clear space and "don't stretch".
Messaging do's and don'ts — a quick checklist anyone on your team can follow.

Tips for a stronger guide

Limit your palette to 3–5 colors so it stays memorable and easy to apply.
Pair one distinctive heading font with one highly readable body font.
Write voice guidelines as concrete do's and don'ts, not vague adjectives.

Once your guide is ready, copy it, download it as .txt or .html, or have it emailed to you — then share it with everyone who creates content for your brand.

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