Free Tool

Lead Scoring Calculator

Score any lead 0–100 across seven proven qualification signals — get an instant Cold / Warm / Hot / Sales-ready rating and a recommended next action, right in your browser.

Instant score Runs in your browser Rule-based & transparent

Job title fit

Company size fit

Budget level

Buying intent

Engagement level

Timeline

Website activity

Your lead score will appear here. Set the qualification signals and click Calculate score.

Scoring lead…

0/100

Cold

0ColdWarmHotReady100

Recommended next action

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Factor breakdown

Tired of scoring leads by hand? Parix.ai automates lead scoring and routing straight inside your CRM.

See workflow automation →

What is lead scoring?

Lead scoring is a simple way to rank prospects by how likely they are to buy, so your team spends time on the leads that matter. Instead of treating every inquiry the same, you assign points to the signals that predict a good fit — who they are, whether they have budget, how engaged they are, and when they want to act. This calculator turns seven of those signals into a transparent 0–100 score you can act on immediately.

The seven factors we score

Job title fit — decision-makers move deals; end-users rarely sign off.
Company size fit — leads inside your ideal range close faster and churn less.
Budget level — confirmed budget is one of the strongest buying signals.
Buying intent — explicit interest beats passive curiosity.
Engagement level — repeated, active engagement shows real momentum.
Timeline — a near-term timeline means the deal is live now.
Website activity — pricing and demo page visits are high-intent behaviours.

How to read your score

0–39 Cold — keep nurturing; don't spend sales time yet.
40–64 Warm — send value and watch for rising engagement.
65–84 Hot — prioritise personalised outreach and offer a demo.
85–100 Sales-ready — route to sales now and reach out within 24 hours.

This calculator gives every team a consistent, repeatable scoring rule. When you're ready to run it automatically on every new lead inside your CRM, Parix.ai builds the automation for you.

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