Free Tool

App MVP Feature Prioritizer

List your app's candidate features, rate each on value, effort, and confidence, and get a scored, prioritized MVP scope — so you build the right things first.

0Features
0In MVP
—MVP effort

Prioritized features

Add a few features (or load common ones) to see your prioritized MVP scope.

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Release scope

The column everyone leaves blank

MoSCoW sorts every feature into Must, Should, Could and Won’t have this time. It has been used in software delivery since the 1990s and survives because it forces a decision other methods let you avoid.

List everything above, then be honest about the Won’t haves. That column is where the schedule is actually decided.

Four categories, twelve features

A food delivery app, sorted. The estimates are in person-weeks and illustrative — what matters is the shape, and the shape is always the same: Must is the biggest column, and Won’t is the one that makes the release possible.

  • Must have is the release. Without it there is nothing to ship.
  • Should and Could are the buffer, in that order — the first things to move when estimates slip.
  • Won’t have this time is not a rejection. It is a decision with a date on it.
Example: food delivery app, 12 features

Example: food delivery app, 12 features

Must 9 wk

Should 4 wk

Could 3 wk

Won’t 11 wk

Must holds 56% of release effort. Estimates in person-weeks, illustrative.

Must holds 56% of release effort here. Press Replay to watch the features drop into their columns again.

An unwritten exclusion is not an exclusion

Won’t have is the whole point of the method and the one teams leave blank — which is how a feature nobody planned reappears in week six as something everyone assumed was included.

  • Write down what you are deliberately not doing, in the release notes, before the build starts.
  • Get it agreed by everyone who signs off. A list one person keeps is not an agreement.
  • Revisit it after launch, with real data — which is the difference between “not now” and “never”.
Week six, two ways
Nothing written down
What gets said“We always assumed loyalty points were included.”
Who is rightUnresolvable
CostScope, or the relationship
Argument
Written down
What gets saidWon’t have (v1): loyalty points, AI recommendations, rider chat
Who is rightAlready settled
CostNone
Decision
Agreed in writing before the build started. That sentence is the entire difference.

No more than 60% in Must have

If everything is a Must, you have not prioritised — you have made a list. Teams that classify 90% as Must always ship late, because the method never actually removed anything.

  • At or under 60%, the rest of the effort is buffer that can move when estimates slip.
  • Over it, there is nothing left to give, and the first delay goes straight into the launch date.
  • Move the slider and read the verdict — it is the same test to run against your own list.
The 60% line, live
0%100%60%

Drag it past 60 and the reading changes from healthy to over the line.

RICE ranks what MoSCoW only sorts

MoSCoW puts features in buckets. RICE orders them inside one — which is what you need when six things are all Must haves and you can only build four.

  • RICE = (Reach × Impact × Confidence) ÷ Effort.
  • Confidence is what makes it useful. A feature with huge projected impact and 20% confidence scores below a modest one you are certain about.
  • That is usually the right call and rarely the instinctive one. Raise the confidence on AI recommendations and watch the ranking move.
Change a score and the order changes
FeatureImpactConfidence
    Most teams should use both frameworks: MoSCoW to agree what is in the release, RICE to order what gets built first.
    The short version

    Four numbers worth keeping

    60%
    The most effort that should sit in Must have.
    4
    Categories. The fourth is the one that decides the schedule.
    20%
    Confidence that drops a big idea below a certain small one.
    101
    Free tools on Parix.ai, none of them behind a sign-up.
    Free, and staying free

    Why Parix.ai gives this away

    An MVP is not a small version of the finished product — it is the smallest thing that proves whether people want it, and that distinction is usually the difference between eight weeks and eight months. Settling it costs us nothing and saves the project a quarter.

    Prioritise my features

    Who uses it

    Product managers agreeing a release with stakeholders, founders cutting an MVP to something buildable, and agencies fixing scope before a quote.

    Then price it

    Put the surviving list through the MVP Cost Estimator or the App Cost Calculator, and turn it into a client document with the Agency Project Quote Calculator.

    The test for every feature

    Does this test the core assumption? If not, it belongs in Won’t have — however obvious it is that the product will eventually need it.

    Questions answered

    Frequently asked questions

    Everything you might be wondering about the App MVP Feature Prioritizer.

    What does MoSCoW stand for?
    Must have, Should have, Could have, Won't have this time. The lower-case o letters are filler to make the acronym pronounceable.
    How does this tool score features?
    Each feature gets a score of value x reach x confidence / effort, from the sliders you set (reach can be switched off). That is the RICE approach, with value standing in for impact.
    How does it decide Must, Should, Could and Won't?
    By rank: features are sorted by score and split into quarters, so the top quarter is Must-have and the bottom quarter is Won't (v1). The recommended MVP is every Must-have plus the top Should-haves, up to seven features.
    What percentage should be Must have?
    A common guideline from the DSDM method, where MoSCoW comes from, is no more than about 60% of total effort. If everything is a Must, nothing has been prioritised.
    Is the Parix.ai feature prioritizer free?
    Yes, with no signup.
    See it in action

    A worked example

    Real input, real output — so you know what to expect before you run it yourself.

    Nine common app features
    Sample input
    Platform: iOS and Android, the nine common features loaded with "Load common features", default slider values
    Sample output
    Top scores: user authentication 8.3 and onboarding 8.0. Must-have: authentication, onboarding and user profiles; the recommended MVP has 5 features and is about 44% of the total effort. In-app chat and the admin dashboard land in Won't (v1).