Free Headline Tool

AI Landing Page Headline Tester

Paste your current headline and get two scores plus 10 improved versions and a reusable swipe file — written for your audience in 10 seconds.

Results in 10 seconds Your copy stays private One-click copy each headline

Test your headline

Tells us a few things about your offer — we'll score your current headline and write better ones.

Current headline

Service or product What exactly do you sell or offer?

Target audience Be specific. "Marketing managers at B2B SaaS" beats "businesses."

Desired action

Tone (optional)

Analysis runs in your browser. We never store your headline or copy.

Your headline

Clarity

Conversion

Issues found

2 stronger headline options

A free taste — unlock 8 more plus a swipe file below.

See all 10 improved headlines + swipe file

Get 10 new headline options written for your audience and desired action, plus a reusable swipe file of proven headline formulas — and a copy of this report by email.

Your headline

Clarity

Conversion

Problems with your current headline

10 Improved Headline Options

Each version targets a different psychological angle. Test 2-3 against your current headline.

Headline Swipe File

10 proven headline formulas you can reuse on any page. Fill in the brackets with your own offer.

Get expert eyes on your page

Get a Full Landing Page Audit

Headlines are just the start. Our team will audit your entire landing page — copy, layout, CTAs, forms, social proof — and deliver a prioritized fix list with mockups.

Full copy audit (hero, value props, CTAs, FAQs)
Layout & visual hierarchy review
Form & conversion path optimization
Prioritized fix list with quick wins flagged

Get a full landing page audit →

Questions answered

Frequently asked questions

Everything you might be wondering about the AI Landing Page Headline Tester.

What's the difference between clarity score and conversion score?

Clarity score measures whether your headline communicates clearly — length, vague words, jargon, specificity. Conversion score measures whether it will move readers to act — customer-focus, outcome promise, audience match, power words. A great headline scores high on both.

Why is "we help" flagged as vague?

Words like "help", "grow", "transform", and "empower" appear on almost every business website — they're competitive table-stakes that communicate nothing specific. Replace them with concrete outcome verbs: "automate", "double", "capture", "eliminate", "cut by 70%". Specific wins.

How long should a landing page headline be?

The sweet spot is 6–12 words for both clarity and conversion. Shorter than 4 words usually means you haven't said anything specific; longer than 16 words and readers stop reading.

Should I A/B test the 5 generated variants?

Yes — pick the 2 you like best (one safe, one bolder) and run them against your current headline. Use a tool like VWO, Optimizely, or AB Tasty — or split-test through your CMS or page builder, many of which now have A/B testing built in. (Note: Google Optimize was discontinued in 2023, so it is no longer an option.) Most teams see a 15–40% conversion lift from headline-only changes.

Why focus on "you" instead of "we"?

Visitors care about themselves, not you. A "we-focused" headline ("We help businesses scale") talks about your company; a "you-focused" headline ("Scale your business 3× faster") talks about their outcome. Customer-focused copy consistently outperforms self-focused copy in tests.

Can I use this as a landing page headline generator?

Yes. Beyond scoring your current headline, it doubles as a landing page headline generator: enter your offer, audience, and desired action and it writes 10 AI-generated headlines tailored to your page. Use it to brainstorm fresh landing page headlines, then A/B test the strongest options against what you have now.

Can it work as a LinkedIn headline generator?

It's built for landing pages, but the same proven formulas make a handy LinkedIn headline generator. Describe what you do and who you help, and this AI LinkedIn headline generator angle gives you short, benefit-led lines you can adapt for your LinkedIn profile headline or bio.

Is there an AI landing page analyzer or audit, not just the headline?

This tool zooms in on your headline — the highest-leverage line on the page — so think of it as a focused AI landing page analyzer for your hero copy. When you need to analyze a landing page end-to-end (copy, layout, CTAs, forms, and social proof), our team provides a full AI landing page audit and AI landing page review — a complete AI landing page tester — with a prioritized, ready-to-ship fix list.

See it in action

A worked example

Real input, real output — so you know what to expect before you run it yourself.

"We help businesses grow with AI"

Sample input

Headline: We help businesses grow with AI · Service: AI automation · Audience: small business owners · Goal: book call · Tone: clear

Sample output

Clarity: 52/100 · Conversion: 38/100. Issues: vague verb ("help"), "we"-focused, no audience mention, no outcome. Improved version: "Cut manual work by 70% with AI automation built for small businesses." Use the Service Page Builder next to expand this into a full page.

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