Product, UI/UX & brand design

UI/UX & Brand Design Services Built for Clarity

Brand identity, product interfaces and the design system that keeps them consistent.

First impressions shape how quickly visitors understand and trust a digital product. Our UI/UX design services and brand identity design services make that first impression work for you, then hand over developer-ready files your team can actually use.

Fixed price before any workEditable source filesFull commercial rights30 days support
brand-kit.figDesigning
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Example brand kit0% assembled

UI/UX design, explained

What is UI/UX design?

UI/UX design is the work of making a digital product easy to understand and pleasant to use. UX (user experience) design decides how the product works: the structure, the steps and the path a person takes to get a job done. UI (user interface) design decides how it looks and responds: layout, type, colour, buttons and states. Product design ties both to the business goal, so every screen serves the user and the product at the same time.

Good UI/UX design services come down to three things. Usability, so people finish what they came to do. Clarity, so nobody has to guess what a screen is for. And consistency, so the hundredth screen behaves like the first and your team can build faster.

UX design

How it works

Research, journeys, flows and wireframes that remove friction before anything is drawn in detail.

UI design

How it looks and responds

Layout, typography, colour, components and interaction states that make each screen clear at a glance.

Product design

Why each screen exists

Connects user needs to business goals, so UX and UI decisions point at the same outcome.

  • UsabilityPeople finish the task
  • ClarityNo screen needs explaining
  • ConsistencyOne system on web and mobile
What we design

Six things that make a brand feel finished.

Tap one to see what you actually receive.

identity / overview
AaInstrument Sans
VoiceClear, warm, never pushy
Delivered as a brand guide plus editable source files
logo / responsive set
yourbrandFull lockup
App icon
yourbrandOn colour
16px favicon
One mark that still reads at 16 pixels
app / onboarding flow
ContinueStep 1
ContinueStep 2
DoneFinished
Tested on real screens before a line of code is written
design-system / components
ButtonsInputsCards NavTagsModals
Named, spaced and documented, so developers stop guessing
campaign / asset set
Create once, reuse everywhere New Story Deck
Sized for every channel, all from the same system
product / visuals
Ready for your store, your ads and your app listing
Our services

UI/UX design services we provide.

Custom UI/UX design services for new products and redesigns. Our user interface design services and user experience design services can be booked as a single piece, or as one team from research to developer handoff.

UX research

Interviews, reviews of your current product and competitor checks, so design starts from evidence rather than opinion.

User flows

Every step a person takes to finish a task, mapped and simplified before any screen is drawn.

Wireframing

Low-detail layouts that settle structure and content priority quickly and cheaply.

User interface design

Polished screens with clear hierarchy, readable type and a designed state for every interaction.

Interactive prototypes

Clickable prototypes you can test and share before a line of code is written.

Web app UI/UX

Responsive interfaces for browser-based products, from sign-up to everyday workflows.

Mobile app UI/UX

Mobile-first flows that follow iOS and Android patterns and work one-handed.

Dashboard UI/UX

Data-heavy screens that show what matters first and stay readable as the data grows.

SaaS product design

Onboarding, settings, billing and roles designed as one coherent product.

Usability testing

Real people try real tasks on the prototype, and we fix the places they hesitate.

Design systems

Reusable components, tokens and documentation that keep every screen consistent.

Developer handoff

Specs, assets, states and notes your developers can build from without guessing.

Brand identity

Brand identity design services your team can actually use.

Our brand identity design services give your business one recognisable look and voice, then turn it into rules your team can apply. Our branding design services stay practical: every decision is checked on real pages, ads and product screens, not only on a presentation slide.

  • Brand strategyPositioning, audience and the promise you want to own
  • Logo systemPrimary mark, lockups, app icon and favicon sizes
  • Colour paletteReadable colour pairs, each with a clear role
  • TypographyOne type scale for headings, body text and UI
  • Visual identityImagery, icons and layout style that feel like you
  • Brand guidelinesA plain-language guide anyone can follow
  • Marketing assetsSocial, ads and decks built from the same system
  • Product visual languageHow the brand carries into your app and dashboard

Visual identity design services work best when the brand and the product share one system, which is why we design them together.

Product design

Product design services, from discovery to handoff.

Our product design services cover the whole life of a screen: understanding the problem, shaping the experience and preparing every state for development. Digital product design services work best as one continuous thread, so nothing gets lost between research and code.

  1. 01Product discoveryGoals, users, constraints and what success looks like.
  2. 02User journeysThe full path, from first visit to repeat use.
  3. 03User flowsEach key task step by step, including edge cases.
  4. 04WireframesStructure and priority without visual noise.
  5. 05PrototypesClickable flows to test and share.
  6. 06UI designFinal screens built on your design system.
  7. 07Usability testingReal tasks with real users, then fixes.
  8. 08Responsive statesDesktop, tablet and mobile, plus loading, empty and error states.
  9. 09Developer handoffSpecs, assets and annotated flows, ready to build.
SaaS UI/UX design

SaaS UI/UX design for products people use every day.

SaaS UI/UX design has to work on day one and on day three hundred: new users need a clear first run, while daily users need speed. Our SaaS product design services cover the screens that make or break a subscription product.

  • DashboardsThe numbers that matter, first
  • Onboarding flowsA guided path to first value
  • Account settingsProfile, security and preferences
  • Role-based interfacesEach role sees what it needs
  • AnalyticsCharts and reports that read clearly
  • Billing screensPlans, invoices and upgrades
  • Admin panelsTools for your own support team
  • Complex workflowsMulti-step jobs broken into clear steps
  • Empty statesUseful guidance before data exists
  • NotificationsTimely and useful, never noisy
  • Team managementInvites, seats and permissions

Need the product built as well? Our SaaS product development team works from the same design files.

Web and mobile

Web app and mobile app UI/UX design.

Most products live on more than one screen. We design both from one system, so your web app and your mobile app feel like the same product.

Web app UI/UX

Web app UI/UX design

Web app UI/UX design for browser-based applications, customer portals and internal tools that people use for hours at a time.

  • Responsive product interfaces
  • Dashboards and data views
  • Multi-step workflows
  • Browser-based applications that stay fast to use

Need it built? Our web development team builds from the same files.

Mobile app UI/UX

Mobile app UI/UX design

Mobile app UI/UX design for iOS and Android, shaped around thumbs, small screens and short sessions.

  • Mobile-first flows
  • Native interaction patterns for iOS and Android
  • Onboarding and permission prompts
  • Navigation people learn once
  • Responsive states for every screen size

Ready to ship? Our mobile app development team works from the same design system.

Design systems

Design system services that keep every screen consistent.

Our design system services turn your interface into reusable parts: components, tokens and rules, documented once and used everywhere. Designers move faster, developers stop guessing, and your web and mobile products stay consistent as they grow.

  • Reusable components
  • Buttons and their states
  • Forms and validation
  • Typography scale
  • Colour tokens
  • Spacing system
  • Interaction states: hover, focus, disabled, error
  • Component documentation
  • Consistent contrast and focus styles for accessibility
  • One system across web and mobile products
Our UI/UX design process

Our UI/UX design process, step by step.

Eight steps from the first question to developer-ready files. Short rounds of design and feedback keep surprises out.

  1. 1ResearchLearn who the users are, what the business needs and what gets in the way today.
  2. 2User flowsMap each key task step by step and remove the steps nobody needs.
  3. 3WireframesAgree structure and content priority before visual detail.
  4. 4Visual directionSet type, colour and style, usually as two routes to choose from.
  5. 5PrototypeLink the screens into a clickable prototype you can share.
  6. 6TestingWatch real people use it and fix the places they hesitate.
  7. 7Design systemCapture components and tokens so every new screen stays consistent.
  8. 8Developer handoffSpecs, assets and states, ready for your developers or ours.
UX research

UX research and usability testing.

User experience design services start with listening. Research shows where people struggle; usability testing proves the fix works before it is built.

User interviewsShort conversations with the people who use, buy or support the product.
Journey mappingEvery stage from first visit to repeat use, with the gaps marked.
Friction pointsThe moments where people hesitate, backtrack or give up.
Task-flow analysisHow many steps each job takes, and which ones can go.
Prototype testingReal tasks on a clickable prototype, before development starts.
Usability reviewsAn expert pass over existing screens against clear usability principles.
IterationFindings turned into specific changes, then checked again.
Design for growth

How UI/UX supports product growth.

Good UX will not rescue a product nobody needs, but it removes the friction that stops people getting value from a good one. These are the moments we design for, and we measure them against your own analytics rather than promising percentages.

Onboarding

A first run that shows people the value quickly.

Activation

The shortest path to the moment a new user gets it.

Task completion

Fewer steps, clearer labels and fewer dead ends.

Clarity

One job per screen and an obvious next step.

Trust

Careful, consistent design that feels safe with data and payments.

Conversion paths

Sign-up and upgrade flows without surprises.

Retention

Features people can find again, and reasons to come back.

Product adoption

New features introduced at the moment they are useful.

When the best fix is to remove a manual step entirely, that is automation rather than design. See AI workflow automation.

Know what you need

UI/UX vs product design vs brand design.

Three related disciplines that often get mixed up. Most projects need some of each, and it helps to know which one you are buying.

Comparison of UI/UX design, product design and brand design
CompareUI/UX designProduct designBrand design
FocusHow each screen works and looks for the userThe whole product: the problem, the experience and the business goalHow the business looks, sounds and is recognised
Typical deliverablesUser flows, wireframes, UI screens, prototypesDiscovery findings, journeys, flows, tested prototypes, handoffLogo system, palette, typography, guidelines, marketing assets
When it is neededAn interface is confusing, inconsistent or about to be builtA new product or feature is being shaped from scratchLaunching, rebranding or looking different on every channel
How it connects to developmentScreens and states that developers build directlySets scope and priorities before development startsFeeds the visual language used across product and marketing
What you get

Three ways people start with us.

Every project is quoted as one fixed price after a free call. No hourly billing, no surprise invoices.

Start here

Brand basics

Enough identity to look credible everywhere, without a long project.

  • Logo and responsive variants
  • Colour and type system
  • Social and profile kit
  • Source files and usage guide
Scope this free →
Most chosen

Identity + product UI

The full picture: a brand people trust, and screens they understand first time.

  • Everything in Brand basics
  • UI/UX for your site or app
  • A component library your devs build from
  • Prototype to click through before building
  • 30 days of support after handover
Book a free call →
Ongoing

Your design team

For teams shipping often who want one consistent look across everything.

  • A monthly block of design time
  • New screens, ads and assets as needed
  • The system kept up to date
  • Direct line to the designers
Talk to us →

Want a number before you talk to anyone? Try the free project quote calculator.

Pricing factors

What affects UI/UX design cost?

Scope varies a lot between projects, so we quote each one as a fixed price after a free call rather than publishing a price list. These are the factors that move the number most.

Number of screensMore unique screens and states take more design and review time.
Product complexityRoles, permissions and multi-step workflows add design work.
Research depthFrom a quick review to interviews and usability testing.
Responsive layoutsEach breakpoint needs its own considered layout.
PrototypingSimple click-throughs cost less than detailed interactive prototypes.
Design system scopeA starter kit or a fully documented component library.
Web and mobileDesigning for both platforms adds screens and patterns.
Branding scopeBrand basics or a full identity with guidelines and assets.
Existing product redesignAuditing and migrating what exists, alongside new work.

Want a rough number first? Try the free project quote calculator, or tell us about your project and we will scope it with you.

What changes

The same page, twice.

Before
  • 0.0sVisitor can’t tell what you sell
  • 1.5sThree fonts, four blues, stock photos
  • 3.0sButtons look like text, text looks like buttons
  • 4.0sThey leave and open a competitor

Design does the talking, and it’s saying the wrong thing

After
  • 0.0sOne clear promise, in your own voice
  • 1.5sOne type system, one palette, real visuals
  • 3.0sObvious next step on every screen
  • 4.0sThe next step is clear and easy to find

Same product, a very different first impression

Straight answer

Is a redesign right for you?

We would rather say no early than sell you something that doesn’t fit.

A good fit if
  • People visit but don’t enquire, and you don’t know why
  • Your brand looks different on every page and platform
  • Developers keep asking “which blue, which spacing?”
  • You’re about to build an app and want the screens right first
  • You need files you own, not a design locked in someone’s account
Not yet if
  • Nobody is visiting yet, so traffic is the real problem
  • The product itself hasn’t found its audience
  • You want a logo alone, with no idea where it will be used
  • A copy change would fix it faster than a redesign

If that’s you, we’ll say so on the call, and often point you at a free tool instead.

What we design for

Product types we design for.

We stick to the kinds of products we also build, so every design is grounded in how it will really be made. See examples in our case studies.

SaaS products

Dashboards, onboarding, billing and roles for subscription products.

AI products

Clear inputs, readable outputs and human review for AI features. Pairs with our AI integrations service.

Web applications

Browser-based tools and portals that people use every day.

Mobile apps

iOS and Android apps designed around short, focused sessions.

E-commerce stores

Storefronts designed around how people actually browse and buy.

Internal tools and workspaces

Admin panels and team workspaces that replace scattered spreadsheets.

Handover-ready

Files that fit the way you build.

Design that stops at a picture is worth very little. Ours arrives ready to build.

Why Parix.ai

Why Parix.ai: design decisions with a reason behind them.

01 · Clarity first

If it needs explaining, it isn’t done

Every screen has one job and one obvious next step. We cut what doesn’t earn its place, even when it looks nice.

See it in Design Pro
02 · Built to scale

A system, not a set of pictures

Components, spacing and tokens, so the tenth page looks like the first one and your developers stop guessing.

How we build it
03 · Honest craft

Real content, real constraints

We design with your actual words, products and edge cases, so nothing falls apart the day it goes live.

See it in FurCrave
04 · You stay in control

You own every file

Source files in your account, fonts licensed properly, and a guide so any designer can pick it up after us.

Talk it through
  • Product thinking and visual designWe ask what a screen is for before deciding how it looks.
  • Design and development alignedThe same company builds web, mobile and SaaS products, so designs stay buildable.
  • Reusable systemsComponents and tokens, not one-off pictures.
  • Developer-ready handoffSpecs, states and assets organised for the build.
  • Web and mobile consistencyOne system across every platform you ship.
  • Iterative reviewsYou review real screens on a live link as the work progresses.
How a project runs

Four steps, and no surprises.

You see real screens early, and you approve the price before anything starts.

01 DiscoverAuditYour customersCompetitors

A free 30-minute call. Who you’re for, what you sell, and what’s getting in the way today. We look at what you already have before suggesting anything new.

You keep the notes, either way
02 DirectionTwo routesType & colourFixed price

Two directions to react to, not forty. You pick the one that feels like you, and we agree the plan and one fixed price before any real work starts.

Nothing starts until you approve it
03 DesignReal screensPrototypeReview rounds

Real screens with your words and your products, not lorem ipsum. You get a prototype link to click through and share, so feedback is specific instead of vague.

You see it on a live link each week
04 Hand overSource filesBrand guideTraining

The working file in your own account, a guide your team can follow, and every asset exported the way your developers need it.

30 days of support after launch
At handover

What you actually walk away with.

No files trapped in our account, no design you can’t change without us.

Editable source filesThe working Figma file, organised and named, in your account.
Brand guideLogo rules, colour values, type scale and spacing, in plain language.
Full commercial rightsFonts licensed properly, assets yours to use anywhere.
30 days of supportThe same designers answer after launch.
What clients say
From strategy to execution, Parix.ai delivered beyond expectations. An automation-first approach that gave us clarity and a system we can grow with.
Michael R.MR Michael R.Product Lead
Questions

UI/UX design services: questions answered.

Anything else? Email us and a real person will answer.

What are UI/UX design services?
UI/UX design services cover everything that shapes how a digital product works and looks: research, user flows, wireframes, interface design, prototypes, usability testing and developer handoff. The goal is a product people understand quickly and use without friction.
What is the difference between UI and UX?
UX (user experience) is how a product works: the structure, the steps and how easy it is to finish a task. UI (user interface) is how it looks and responds: layout, type, colour, buttons and states. Good products need both, designed together.
What is included in product design services?
Product design services usually include product discovery, user journeys and flows, wireframes, prototypes, UI design, usability testing, responsive states and developer handoff. The exact mix depends on whether you are starting a new product or improving an existing one.
What is a design system?
A design system is a shared library of reusable components, colour and type tokens, spacing rules and documentation. It keeps every screen consistent across web and mobile, and lets designers and developers build new features faster.
How does the UI/UX design process work?
We move through research, user flows, wireframes, visual direction, a clickable prototype, testing, the design system and developer handoff. You review real screens along the way, so feedback is specific and early.
How long does UI/UX design take?
It depends on the number of screens, how much research is needed and whether a design system or branding is included. Brand basics take less time than a full product with web and mobile apps. You get a timeline with your quote after the first call.
How much does UI/UX design cost?
It depends on scope: the number of screens, product complexity, research depth, design system scope and whether branding is included. After one free call you get a fixed quote, and you approve it before anything starts. You can also estimate it yourself.
Can you redesign an existing product?
Yes. We start by reviewing what you have, keep what works and fix what does not: flows, layout, components and visual consistency. Plenty of projects keep the logo and fix everything around it, and we will tell you honestly whether a refresh is enough.
Do you design SaaS dashboards?
Yes. SaaS UI/UX design is a core part of our work: dashboards, onboarding, account settings, billing screens, admin panels and role-based interfaces, designed as one consistent product.
Do you design mobile apps?
Yes. We design mobile app UI/UX for iOS and Android, including onboarding, navigation and responsive states, from the same design system as your web product.
Do you provide brand identity design?
Yes. Our brand identity design services include brand strategy, logo systems, colour, typography, guidelines and marketing assets, plus how the brand carries into your product UI.
Do you provide developer-ready handoff?
Yes. You get organised source files, specs, component states and exported assets your developers need, plus a guide your team can follow. Nothing stays locked in our account.
Can you design and develop the product?
Yes. The same team builds the site or app, so nothing is lost between design and code. See web development, mobile apps and SaaS product development.
Do we own the design, and the files?
Yes. You get the editable source files in your own account, with full commercial rights and properly licensed fonts. Nothing stays locked with us.
How many rounds of changes do we get?
We show two directions first, so you steer early instead of correcting late. After that each stage has a review round built into the plan. It is written in your quote, so nobody counts revisions in an argument.
Start here

Tell us what you need, and we’ll take it from there.

Pick what applies. We’ll carry it into the form, so you don’t type it twice.

Nothing picked yet. Choose one or more, or just book a call.

Start my project
Free scoping call

Show us the page. We’ll show you the fix.

Thirty minutes with the people who would design it. We reply within one working day.

  • No obligation
  • No sales script
  • Fixed price before any work