Free Headline Tool

AI Landing Page Headline Tester

Paste your current headline and get two scores plus 10 improved versions and a reusable swipe file — written for your audience in 10 seconds.

⚡ Results in 10 seconds 🔒 Your copy stays private 📋 One-click copy each headline

Test your headline

Tells us a few things about your offer — we'll score your current headline and write better ones.

Current headline

Service or product What exactly do you sell or offer?

Target audience Be specific. "Marketing managers at B2B SaaS" beats "businesses."

Desired action

Tone (optional)

Analysis runs in your browser. We never store your headline or copy.

Your headline

Clarity

Conversion

⚠ Issues found

✨ 2 stronger headline options

A free taste — unlock 8 more plus a swipe file below.

🔓 See all 10 improved headlines + swipe file

Get 10 new headline options written for your audience and desired action, plus a reusable swipe file of proven headline formulas — and a copy of this report by email.

Your headline

Clarity

Conversion

⚠ Problems with your current headline

✨ 10 Improved Headline Options

Each version targets a different psychological angle. Test 2-3 against your current headline.

📋 Headline Swipe File

10 proven headline formulas you can reuse on any page. Fill in the brackets with your own offer.

Get expert eyes on your page

Get a Full Landing Page Audit

Headlines are just the start. Our team will audit your entire landing page — copy, layout, CTAs, forms, social proof — and deliver a prioritized fix list with mockups.

Full copy audit (hero, value props, CTAs, FAQs)
Layout & visual hierarchy review
Form & conversion path optimization
Prioritized fix list with quick wins flagged

Get a full landing page audit →

Questions answered

Frequently asked questions

Everything you might be wondering about the AI Landing Page Headline Tester.

What's the difference between clarity score and conversion score?

Clarity score measures whether your headline communicates clearly — length, vague words, jargon, specificity. Conversion score measures whether it will move readers to act — customer-focus, outcome promise, audience match, power words. A great headline scores high on both.

Why is "we help" flagged as vague?

Words like "help", "grow", "transform", and "empower" appear on almost every business website — they're competitive table-stakes that communicate nothing specific. Replace them with concrete outcome verbs: "automate", "double", "capture", "eliminate", "cut by 70%". Specific wins.

How long should a landing page headline be?

The sweet spot is 6–12 words for both clarity and conversion. Shorter than 4 words usually means you haven't said anything specific; longer than 16 words and readers stop reading.

Should I A/B test the 5 generated variants?

Yes — pick the 2 you like best (one safe, one bolder) and run them against your current headline. Use a tool like VWO, Optimizely, or AB Tasty — or split-test through your CMS or page builder, many of which now have A/B testing built in. (Note: Google Optimize was discontinued in 2023, so it is no longer an option.) Most teams see a 15–40% conversion lift from headline-only changes.

Why focus on "you" instead of "we"?

Visitors care about themselves, not you. A "we-focused" headline ("We help businesses scale") talks about your company; a "you-focused" headline ("Scale your business 3× faster") talks about their outcome. Customer-focused copy consistently outperforms self-focused copy in tests.

See it in action

A worked example

Real input, real output — so you know what to expect before you run it yourself.

"We help businesses grow with AI"

Sample input

Headline: We help businesses grow with AI · Service: AI automation · Audience: small business owners · Goal: book call · Tone: clear

Sample output

Clarity: 52/100 · Conversion: 38/100. Issues: vague verb ("help"), "we"-focused, no audience mention, no outcome. Improved version: "Cut manual work by 70% with AI automation built for small businesses." Use the Service Page Builder next to expand this into a full page.

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